Be a Brand Fanatic - Elizabeth Bagby

"Branding is a personality that identifies a product, service or company" said Elizabeth Bagby, Alltech, as she addressed delegates yesterday in the Designer Nutrition session at the Alltech 27th Annual Symposium.

Bagby, Alltech's North American Marketing Manager, spoke to the audience on "Selling the Story: Branding, Branding, Branding".The session implemented for the first time this year highlighted the significance of using branding in a growing "experience economy".

In an increasingly competitive consumer focused environment, the power of brand is becoming ever more apparent. However to succeed in branding it is important to understand the needs and wants of your customers and prospects. Elizabeth Bagby concluded her session with the 4 key points:-

1. Know your audience
2. Choose your message
3. Remember the power of the brand
4. Strive to influence every point of contact
5. Be a brand fanatic