Troy Hadrick has a lot of experience sharing the positive story of agriculture and encouraging others in the ag community to do the same. There is a lot of misinformation about animal agriculture and ranchers and farmers like Troy and his wife Stacy are standing up to set the record straight.

Troy spoke during the New Agriculture Network and Beef sessions at Alltech's 27th Symposium. He told the story of his now famous YouTube video, entitled "Yellow Tail is now Yellow Fail". He made the video when he heard that Yellow Tail had donated $100,000 to the Humane Society of the United States. The video and the resulting social media conversation got so much attention that Yellow Tail stopped all future donations to the organization. Troy's story is a perfect example of the power of social media.

In this brief interview he discusses the progress that farmers and ranchers have made getting their story out there.