Precision Nutrition, Nutrigenomics and the Poultry Industry

The International Poultry Expo and International Feed Expo really get going Wednesday morning when the trade show floors open. Alltech's booth (#1005) is all set up and ready to welcome visitors. We are looking forward to talking with you about precision nutrition in poultry production.

Nutrigenomics is one of the most important tools that we have in animal nutrition research. It allows us to observe the effects of individual nutrients on gene expression and metabolic processes in the cell. That means we can begin to understand exactly why nutrients are beneficial.

In this brief video Dr. Karl Dawson discusses nutrigenomics and its impact on the poultry industry.